Social Media Marketing To Sell Solar Panels

Selling solar to a homeowner is both a high tech and high touch transaction.

Social media marketing to sell solar panels.

It s important to give your sales team the knowledge and tools they need to balance these elements and be successful. Social media can be a powerful channel for installers to build trust in the market. Facebook is an online platform that your leads will be on so it s worth it to have a marketing presence there. Social media is especially valuable to solar companies because of the popularity of sustainable and alternative energy right now.

This page is half website half social media updates. Use social media advertising to extend your reach and get in front of prospects at the beginning of the buying cycle. Based on captains of industry s experience in branding and marketing for renewable energy companies i ve put together this guide. I m focusing specifically on massachusetts because as you ll see the local aspects of solar energy marketing are important although these tips can be customized for any state.

Create that presence with your facebook business page. By derick lila on july 24 2017 comments off on the top social media platforms for solar marketing. The warranty on solar panels is normally 25 years. And this is where social media marketing banks on its role of promoting your solar company and at the same time helping the potential consumers as well.

Age also matters when you re selling solar panels as a buying incentive. Younger solar systems do have more appeal to buyers. Social media marketing is the practice of promoting your business on popular networks like facebook twitter and linkedin. The allure is the warranty.

Create a facebook business page. Two way social media communication between homeowners and a solar company can help build the trust needed for homeowners to make the big investment that is going solar. The top social media platforms for solar marketing. Unlike buying ads or hiring a telemarketing vendor social media is free to use.

Solar marketing idea 8. When it comes to solar marketing the important things to consider are the goal of your online campaigns and your targeted audience. The customers only require a solar product provider whom they can trust with their investment.